CES 2025 in Las Vegas once again proved to be a premier event for showcasing cutting-edge technology and innovation. This year, the event featured a range of groundbreaking products and announcements set to transform various industries.
Arm’s presence at CES 2025 underscored its commitment to driving technological advancements in the AI era, with significant developments in autonomous driving, consumer tech, and strategic partnerships.
Arm’s Landmark Partnership with the Aston Martin Aramco Formula One Team
A major highlight for Arm at CES 2025 was its new multiyear partnership with the Aston Martin Aramco Formula One® Team, naming Arm as the team’s ‘Official AI Compute Platform Partner.’ In Formula One, Arm’s compute platform will play a key role in advancing AI and computing, helping Aston Martin Aramco push the limits of performance both on and off the track.
Through this collaboration, Arm and Aston Martin Aramco aim to:
1) Accelerate equity and inclusivity in STEM and motorsport.
2) Support opportunities for women in STEM and motorsport, with Jessica Hawkins, Head of F1 Academy at Aston Martin Aramco, representing Arm as an Official Ambassador.
3) Empower the next generation of engineers, racers, and innovators.
A CES 2025 panel discussion featuring Ami Badani, Arm’s Chief Marketing Officer, and Dipti Vachani, SVP and GM of Arm’s Automotive Business, along with Jessica Hawkins and Charlie Blackwall, Head of Electronics at Aston Martin Aramco Formula One Team, highlighted the partnership’s focus on both technological innovation and fostering greater diversity in tech and motorsport.
Groundbreaking Innovations with NVIDIA
Before CES officially began, NVIDIA unveiled new AI-driven technology innovations during Jensen Huang’s keynote. Arm’s technology is central to NVIDIA’s solutions for next-gen consumer and commercial vehicles. Additionally, Arm CPU cores are powering NVIDIA’s new personal AI supercomputer, making high-performance AI accessible to developers.
New AI Capabilities for Next-Generation Vehicles
During the NVIDIA keynote, Jensen Huang announced the availability of the NVIDIA DRIVE AGX Thor™, a centralized compute system delivering advanced AI capabilities for automotive applications. The solution uses Arm’s Neoverse V3AE CPU, specifically designed for automotive needs. Leading automakers such as Jaguar Land Rover, Mercedes-Benz, and Volvo Cars are already planning to adopt this system for their software-defined vehicles (SDVs).
Additionally, Toyota has joined a growing list of OEM partners using Arm-based NVIDIA DRIVE Orin technology.
High-Performance AI for Developers
NVIDIA’s Project DIGITS, introduced at CES 2025, empowers every AI developer to have a high-performance AI supercomputer on their desk, democratizing access to cutting-edge computing power and spurring innovation.
The Future of Automotive Powered by Arm
Arm technology continues to lead the way in the automotive industry, with 94 percent of global automakers using Arm-based technology in their latest vehicle models. Notably, Honda unveiled its new SUV Zero, which integrates Arm-based technology. A joint announcement from Renesas and Honda confirmed that the SUV will use Arm-powered SoCs, designed for next-gen SDVs.
Arm’s involvement in CES 2025 included a panel discussing the future of driving, where Dipti Vachani highlighted the key AI-driven trends transforming the automotive sector, such as electrification, autonomy, and driver experience.
New Consumer Tech Innovations
CES 2025 showcased a range of new consumer tech products powered by Arm. AI-enhanced TVs were a major focus, with many new models incorporating Arm technology. One of the standout innovations was Eclipsa Audio, developed by Google, Samsung, Arm, and the Alliance for Open Media. This open-source technology provides a revolutionary 3D audio experience across a variety of devices, thanks to Arm’s optimization of the Opus codec and IAMF library.
XR Devices Powered by Arm
Two new Arm-based XR products gained attention at CES 2025. ThinkAR’s AiLens AR smart glasses offer intuitive experiences with edge AI, powered by Ambiq’s ultra-efficient Apollo4 SoC. Meanwhile, XREAL’s AR smart glasses, built on Arm Cortex-A CPU technology, enable impressive display capabilities in a lightweight form factor.
Advancements in Edge AI with Alif Semiconductor
Alif Semiconductor announced at CES 2025 that its second-generation Ensemble microcontrollers (MCUs) would integrate Arm’s Ethos-U85 NPU, enabling advanced AI capabilities at the edge and in endpoint devices. These MCUs are designed for vision, voice, text, and sensor fusion applications, providing powerful and efficient performance without relying on the cloud.
Sustainable AI for the Future
On the final day of CES 2025, a panel discussion hosted by Ami Badani explored how sustainable AI compute technologies are essential for the future of AI. Representatives from Meta and NVIDIA joined the conversation about the need for power-efficient solutions in cloud and edge computing to support the growing demand for AI capabilities.
Highlighting Startup Innovation
Arm also supported the startup ecosystem by sponsoring the Semiconductors and AI Innovation Startup Cup Pitch Finale at CES 2025, hosted by Extreme Tech Challenge. Two winners were recognized for their groundbreaking work in reducing emissions and improving energy efficiency: ATLANT 3D, developing atomic-scale manufacturing for microelectronics and optics, and Phanofi, creating energy-efficient intra-datacenter connectivity.
Arm’s Pervasive Influence at CES 2025
With Arm technology at the heart of innovations across CES 2025, from automotive to consumer tech and AI, the company’s presence reinforced its commitment to driving the future of AI and computing. Arm continues to lead in shaping the next generation of technology, creating a foundation for an AI-driven future.
